Unified Brand Identity
I use that phrase a lot, I know.
So… What is it? This “Unified Brand Identity” Hocus Pocus.
The answer, boiled down in basic terms, is:
The permeation of a brand’s personality, starting with the very language used in written copy all the way up to the logo, and everything inbetween.
That’s great, sure - but what does that look like on the ground floor?
Well, like this:
Curated Language // Action verbs, turns of phrase, and levity communicated in every word we say, from Facebook to Blogs to Front Page Headlines
Curated Typeface // Readability, personality, and impact
Applied Color Theory // A basic package of colors that play very well together, which become the “Letterman Jacket” of any brand
Logo and Design // Contrast, Repetition, Alignment, Proximity (CRAP!)
Well-Planned Content // Rather self-explanatory, but a good content plan rolls out the ethos of the brand over quarterly and yearly plans (sometimes even longer).
There’s a lot more to it than this, as you can imagine. Each bullet point deserves its own 4 year course, but we’ll leave it at this for now.